11 min read · May 18, 2026

Value Realisation Management: The Framework That Connects Strategy to Delivery

Value realisation management is the discipline of tracking whether strategic investments actually deliver the business outcomes they were funded to achieve. It closes the gap... Read more

Bastin Gerald
Bastin Gerald
May 18, 2026  ·  11 min read
Performance Management
7 min read · May 2, 2025

How AI-Driven Feedback-Worthy Moments Drive Continuous Performance and Growth

Imagine that you are working on a key project… Imagine that you are working on a key project, making fast…

Bastin Gerald Bastin Gerald
OKR Management
6 min read · May 2, 2025

How OKRs Can Actually Reduce Bias and Make Work More Fair

Bias Thrives in Ambiguity At Profit.co, we’ve seen the inside of hundreds of organizations from struggling startups to Fortune 500…

Bastin Gerald Bastin Gerald
Behavioral Economics
6 min read · May 2, 2025

The Gentle Push: How Smart AI Nudges Boost Team Productivity

Today, simply measuring employee sentiment is no longer enough. The C-suite isn’t interested in yet another dashboard or report. They…

Bastin Gerald Bastin Gerald
Strategy Management
9 min read · April 25, 2025

Matrix Management: Benefits, Challenges, and Best Practices

Matrix management simplifies workflow management, ensuring flexible decision-making while eliminating barriers and silos across cross-functional teams. A company’s management structure…

Bastin Gerald Bastin Gerald
Strategy Management
11 min read · April 25, 2025

How the Interplay Between Planning, Processes, and People Drives High Performance

High performance doesn’t happen by chance. It’s the product of deliberate strategy, flawless execution, and empowered people working in harmony.…

Bastin Gerald Bastin Gerald
Performance Management
7 min read · April 25, 2025

Performance Management Beyond HR: Making It a Company-Wide Necessity

Performance management is a systematic and strategic process that ensures continuous improvement, driving organizational success. Companies must remain agile to…

Bastin Gerald Bastin Gerald
Performance Management
6 min read · April 18, 2025

Scoring Competencies and Goals: How to Structure Employee Evaluations for Maximum Impact

You know that feeling when you’re filling out a performance review. Yes, that’s right. Employees dread them. Managers rush them.…

Bastin Gerald Bastin Gerald
Performance Management
7 min read · April 18, 2025

Building Flexibility into Performance Reviews: How Smart Companies Stay Fair and Engaged

Have you ever crushed your goals, pushed past every obstacle, and still walked away from a performance review feeling unseen?…

Bastin Gerald Bastin Gerald
Performance Management
6 min read · April 18, 2025

Linear vs. Range-Based Bonus Payouts: Which One Drives Better Performance?

Everyone loves to be recognized for their hard work. And when that recognition comes in the form of a well-earned…

Bastin Gerald Bastin Gerald