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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Objective Ownership
OKR Management
2 min read · September 19, 2020

Objective Ownership

In Profit.co, you can assign owners to objectives and key results. There is a subtle, but important difference between the…

Bastin Gerald Bastin Gerald
PEEL
OKR Management
6 min read · September 14, 2020

What does your OKR Quarter Look Like?

An OKR quarter can be pretty well structured when you have a very mature OKR program. Mature OKR program clearly…

Bastin Gerald Bastin Gerald
10-great-examples-of-sales-okrs
Sales OKRs
11 min read · September 14, 2020

10 Great Examples of Sales OKRs

Businesses and customers are interdependent, and sales build the bridge of loyalty and trust between the two. Trust and commitment…

Bastin Gerald Bastin Gerald
10-great-examples-of-marketing-okrs
Marketing OKRs
11 min read · September 9, 2020

10 Great Examples of Marketing OKRs

Marketing is creating, sharing, delivering, and exchanging offerings that benefit customers, clients, partners, and society. Every business needs marketing to…

Bastin Gerald Bastin Gerald
important-of-performance-appraisal
Performance Management
9 min read · September 5, 2020

The Importance of Performance Appraisal: Why and how it affects employee performance

Competency-based reviews help you evaluate and guide interviewees and current employees to focus on their strengths and help address their…

Bastin Gerald Bastin Gerald
3 types of Performance Appraisals
Performance Management
6 min read · September 5, 2020

3 types of Performance Appraisals which increase Productivity

Example of a 360 Degree Appraisal method summary form (Download a sample): Performance appraisals provide important and useful information in…

Bastin Gerald Bastin Gerald
improve-employee-performance
Performance Management
10 min read · July 14, 2020

Performance Appraisal methods great organizations adopt

What is the best way to evaluate employee performance? Many companies have tried to find the answer to this question,…

Bastin Gerald Bastin Gerald
12-performance-apprasal-competencies
Performance Management
12 min read · June 25, 2020

12 Performance Appraisal Competencies: Examples , Statements and Questions

Competency-based reviews help you evaluate and guide interviewees and current employees to focus on their strengths and help address their…

Bastin Gerald Bastin Gerald
Growing Commercial Lending
Banking
5 min read · May 19, 2020

Growing Commercial Lending

Growing loans is the primary means by which bank executives improve revenue. However, if a bank’s process is inefficient, commercial…

Bastin Gerald Bastin Gerald
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