21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
esg
BLOG
7 min read · March 31, 2026

What are ESG metrics?

TLDR: KPIs (Key Performance Indicators) and metrics are both measurable values, but they serve different purposes. KPIs are strategic and…

Bastin Gerald Bastin Gerald
project-mng
BLOG
5 min read · March 31, 2026

What is a Gantt chart? Everything you need to know

TLDR: A Gantt chart is a visual project management tool that maps tasks against a timeline, helping teams plan, schedule,…

Bastin Gerald Bastin Gerald
project-margin
BLOG
7 min read · May 14, 2026

What is Project Margin? How is it Calculated?

TL;DR Project margin is a key financial KPI that measures the profitability of a project by comparing total revenue against…

Bastin Gerald Bastin Gerald
Perforamnce-metrics
BLOG
21 min read · August 26, 2026

Introductory Guide to Understanding Performance Metrics

TL;DR Performance metrics are measurable data points that show how well a business, team, project, or employee is performing. Organizations…

Bastin Gerald Bastin Gerald
Human capital management
Employee Engagement
6 min read · March 27, 2026

What is Human Capital Management (HCM)?

TL;DR Human Capital Management (HCM) is a strategic approach to managing and developing employees to maximize their value to the…

Bastin Gerald Bastin Gerald
avoid-cost-kpi
BLOG
4 min read · March 27, 2026

What is Avoided Cost and What is its Significance as a KPI?

TL;DR Avoided cost is a KPI that measures the expenses a business prevents by taking proactive actions like maintenance, repairs,…

Bastin Gerald Bastin Gerald
BBM
OKR Management
3 min read · March 27, 2026

What is BPM? What are its Benefits?

TL;DR Business Process Management (BPM) is a structured approach used by organizations to analyze, manage, and improve their business processes…

Bastin Gerald Bastin Gerald
OKR Management
7 min read · March 27, 2026

7 Tips for Mastering OKRs in 2026

TL;DR OKRs (Objectives and Key Results) are a powerful goal-setting framework that helps organizations align teams, track progress, and stay…

Bastin Gerald Bastin Gerald
Employee Engagement
10 min read · May 14, 2026

10 Most Important Employee Needs in 2026 and How to Meet them

TL;DR Employees today value more than just a paycheck—they seek purpose, growth, respect, and balance in their work lives. The…

Bastin Gerald Bastin Gerald
Athena

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