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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Move from percentage tracked to KPI based key results
OKR Management
2 min read · May 10, 2020

Move from percentage tracked to KPI based key results

When getting started with OKRs, the biggest challenge you face is how to define a good OKR. Defining an Objective,…

Bastin Gerald Bastin Gerald
How do I prioritize OKRs?
OKR Management
3 min read · May 8, 2020

What are the approaches to grading OKRs in Profit.co?

Why grade OKRs? OKR grading is actually a step or a precursor towards your end of quarter reflection, which is…

Bastin Gerald Bastin Gerald
Simple approaches to alignment
OKR Management
4 min read · May 7, 2020

Simple approaches to alignment

TL;DR Aligning OKRs is the foundation of effective goal execution. Profit.co makes it simple through top-down (cascading) and bottom-up (rolling-up)…

Bastin Gerald Bastin Gerald
Why OKRs
OKR Management
7 min read · April 28, 2020

Why OKRs?

Why do you need OKRs? On many occasions, this is the number one question we face from a prospect who…

Bastin Gerald Bastin Gerald
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Marketing OKRs
5 min read · April 25, 2020

Using OKRs to Launch your Business on Twitter

Twitter is unique. Though they only have 330 million monthly active users, much smaller than other platforms, these users are…

Bastin Gerald Bastin Gerald
Daily OKRs
OKR Management
5 min read · April 25, 2020

Can you really automate daily management using OKRs?

Generally, OKRs are recommended for strategic and really important initiatives that move the business forward. When a well respected OKR…

Bastin Gerald Bastin Gerald
Key Result Weights
OKR Management
2 min read · April 8, 2020

Key Result Weights

Why weighted key results? Typically, 3-5 key results are defined to measure the achievement of the objective. These key results’…

Bastin Gerald Bastin Gerald
OKRs for Jira _ Installation and configuration
Integrations
2 min read · March 31, 2020

OKRs for Jira : Installation and configuration

Jira is a tool used to track issue and bugs related to your software. It is also used for project…

Bastin Gerald Bastin Gerald
OKRs for Jira _ Modelling epic story points as a key result
Integrations
4 min read · March 31, 2020

OKRs for Jira : Modelling epic story points as a key result

How do I create a key result in Profit to track epic progress based on the story points from Jira…

Bastin Gerald Bastin Gerald
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