21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
startup-okr
OKR Management
3 min read · June 5, 2026

Goal-Setting Best Practices: Using OKRs for Start-Ups

TL;DR For startups, OKRs provide structure amid rapid growth and change. They help teams set ambitious yet measurable goals, stay…

Bastin Gerald Bastin Gerald
common-okr-mistakes-1
OKR Management
6 min read · May 8, 2023

7 Common OKR Mistakes and How to Avoid Them?

Whether you’re just beginning your OKR process or you’ve been using it in your organization for a while, you might’ve…

Bastin Gerald Bastin Gerald
onboarding
OKR Management
5 min read · January 5, 2024

OKRs for Successful Onboarding

Experts say that ensuring high retention requires an organization to onboard new employees strategically and last at least one year.…

Bastin Gerald Bastin Gerald
gaps-using-okr
OKR Management
7 min read · May 8, 2023

How to Address Strategy Gaps Using OKR

The basic functioning of an organization, beneath all its complexities, involves setting targets and achieving them. If organizations are all…

Bastin Gerald Bastin Gerald
hybrid
OKR Management
6 min read · May 8, 2023

OKRs and the Hybrid Work Model

HR teams worldwide are backing hybrid models for the way forward-a mix between working from home and the office. The…

Bastin Gerald Bastin Gerald
Importance of OKRs and Employee Engagement
Employee Engagement
4 min read · May 8, 2023

The Importance of OKRs and Employee Engagement

While many companies say that employee engagement is an important part of their workplace culture, and experts agree that engagement…

Bastin Gerald Bastin Gerald
building-conversations-with-okr
OKR Management
6 min read · November 9, 2023

Implementing Recognition, Rewards, and Building Conversations with OKR

Companies can use many methods to help foster employee engagement and maintain a high performance culture. Increased employee engagement has…

Bastin Gerald Bastin Gerald
22-benefit-okr
OKR Management
7 min read · December 30, 2025

22 Benefits of Using OKRs in your Organization

TL;DR Objectives and Key Results (OKRs) help organizations align teams, set clear goals, and focus on outcomes. Unlike other frameworks,…

Bastin Gerald Bastin Gerald
Creative Staff Appreciation Ideas Your Employees Will Love
Employee Engagement
6 min read · May 6, 2026

15 Creative Staff Appreciation Ideas Your Employees Will Love

It can be hard to think of staff appreciation ideas that are good enough to show your team just how…

Bastin Gerald Bastin Gerald
Athena

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