Google Analytics KPI

Prerequisites

Configure Google Analytics in Profit.co

1. Step 1

   Navigate to the Google Analytics connector in Profit.co to begin the setup.

   1. Navigate to Settings from the left navigation panel.

   2. Click Integrations and select the Business Level tab.

   3. Locate Google Analytics and click the Manage button.

   

2. Step 2

   Connect your Google account to establish the integration.

   1. Click Sign in to Google Analytics. You will be redirected to the G Suite connectors page.

   

   2. Sign in to your Google account.

   

   3. Click Continue to allow Profit.co to access your Google Analytics data. The connection will be established automatically.

3. Step 3

   Once the connection is established, choose which Google Analytics properties to track.

   1. In Manage Connections, click the connection to view its list of properties.

   2. Enable the toggle next to each property you want to track in Profit.co.

   

   

4. Step 4

   Once the connection is created, Profit.co automatically lists eight default KPIs sourced from Google Analytics.

   KPI	Description
   Ad Cost	Tracks the total amount spent on paid advertising campaigns connected to the Google Analytics property.
   Bounce Rate	The percentage of single-page sessions, that is, sessions in which there was no interaction beyond the initial page load.
   Total Events	The total number of events recorded for the profile, across all event categories.
   New Users	The number of sessions marked as a user’s first session.
   Page Views	The total number of pageviews for the property.
   Sessions	The total number of sessions.
   Users	The total number of users for the requested time period.
   Avg. Session Duration	The average duration, in seconds, of users’ sessions.

   

   Note: Each seeded KPI can be edited to update its name, category, measurement type, or other settings. Use the toggle next to a KPI, or the Enabled filter at the top of the list, to enable or disable it.

   1. Click the Create KPI button.

   

   2. Under Scope, choose All Connections or Specific Connections. If you select Specific Connections, choose from the connections enabled under Manage Connections.

   

   3. Choose a Google Metric, enter a KPI Name, and optionally add a Category and Description.

   4. Select a Measurement Type, and enable the Digit Format toggle if required.

   5. Choose a Decimal value and a Rounding Mode. The Harvest Frequency is set to On Every Day.

   6. Click Create. The new KPI will appear in the KPI list.

   

5. Step 5

   Key Results can be linked to Google Analytics KPIs to track their achievement.

   1. Create a Key Result using the form method from any OKR page.

   2. Select the key result type of Increase KPI, Decrease KPI, or Control KPI.

   3. The KPIs linked to Google Analytics will be listed here.

   4. Enter the Key Result Name, choose the KPI, select the Key Result Type, and enter the value.

   

   

6. Step 6

   Sync the KPI value and complete a check-in to update your Key Result.

   1. Click Click to Sync, choose the connection, and review the current value, then click Add.

   

   

   2. Finally, click Create to create a new key result.

   3. To check in, click the slider next to the key result name. A pop-up confirms that the KPI value is being checked from Google Analytics.

   

   4. Once the connection is successful, you will be directed to the Key Result check-in page with the value pre-entered.

   

   5. Click Checkin to save your changes. The Key Result will reflect the updated Google Analytics value.

   

Summary